The Novel Protein Company Dog Treats Hero Image
The red meat your pets have been waiting for...

Try our farm-to-bowl, hypoallergenic Ostrich pet treats!

Our lean, single-source ostrich protein is a game changer for pets with allergies, supporting healthy skin, sensitive tummies, and wagging tails.

Hypoallergenic

Say goodbye to chicken, beef, or pork allergies! Ostrich meat is a game changer for pets with digestion issues, itchy paws, and skin sensitivities!

Tail Waggingly Nutritious

Rich in minerals, omega-3 fatty acids, and crafted with limited ingredients. Ostrich treats are low in fat and perfect for pets looking to maintain a healthy weight.

Eco-Friendly

Ostriches take up less land, consume less food, and produce less waste and methane than other livestock.

The Novel Protein Company Dog Bowl Icon
The Novel Protein Company Dog Bowl Icon

Far From Bland

Bursting with smoky flavor, our ostrich treats are anything but bland—perfect for satisfying picky eaters and as a high value training treat!

We exclusively partner with a single family-owned farm in South Africa. This allows us to have full traceability into every step of the process. From ethical farming practices to ensuring the entire animal is used, we put sustainability and quality first

We specialize in premium hypoallergenic ostrich pet treats, crafted with love and backed by decades of expertise in sustainable farming. Our mission is to provide pets with the highest quality nutrition while maintaining full traceability and adhering to the highest food safety standards.

Our lean business model allows us to offer affordable pricing with no compromise to quality.

Good for pets, trusted by pet parents, and good for the planet!

Client Testimonials

Real Stories | Real Results

Meet Banksy

Real Stories | Real Results

Meet Banksy

Our four-legged fan who’s thriving on hypoallergenic, nutrient-packed treats made with lean protein and a whole lot of love.

Banksy has always been an incredibly picky eater. Most treats upset his sensitive stomach or didn’t interest him at all. Then we tried The Novel Protein Company’s - Ostrich Bites, and everything changed! He loves the taste and it's a high value treat that we sprinkle into his diet throughout his day!


— Shane R, Charleston

Real Stories | Real Results

Meet Gordon

Real Stories | Real Results

Meet Gordon

Gordon, a 9-month-old Dachshund from Rhode Island, who’s living his best life with Emily and Justin thanks to hypoallergenic, nutrient-dense treats made with lean ostrich protein and care you can trust.

Thanks to Novel, Gordon has no problem anymore chowing down on his prescription kibble that his vet recommended. We top his food with the Ostrich Sprinkles for breakfast and dinner and this picky eater forgets that his bland kibble is even there!

- Emily, Rhode Island

Real Stories | Real Results

Meet Cowboy

The Novel Protein Company Dog Treats Review by Cowboy

Real Stories | Real Results

Meet Cowboy

Cowboy, a 2 year old Chihuahua from Ormond Beach, Florida, has fallen in love with our Ostrich Bites & Burger Patties during his training.

Training Cowboy became so much easier once we started using these treats—he’d do anything for another bite! Not only did he love the flavor, but I felt great knowing they’re made with high-quality, allergy-friendly ingredients. These treats have been a total game-changer for us!

– Taylor C, Ormond Beach, FL

Real Stories | Real Results

Meet Beans

The Novel Protein Company Cat Treats Review by Beans the Cat.

Real Stories | Real Results

Meet Beans

We’re passionate about creating hypoallergenic, high-quality treats that pets love—like our Liver Rolls, which even the pickiest eaters, like Beans, can’t resist!

Beans is a pretty picky eater, and he gets bored of the same treats and foods so quickly—it’s been a constant challenge to find something he actually enjoys. When I introduced him to the Ostrich Liver Rolls, I was amazed! He loved them right away and hasn’t gotten tired of them like he does with everything else... I can tell he’s excited every time I bring the bag out, and it’s been such a relief to finally find something that keeps him interested and happy.

What I love most is knowing I’m giving Beans treats that are not only delicious but also made with high-quality, sustainable ingredients. These treats have been a god send for my picky little guy—I don’t think either of us could be happier!"

– Sharon B, Daytona Beach FL

Why Pets and Parents Choose Us

As a reseller, you’ll be partnering with a brand that has full control over food supply chain from farm to you! We are committed to delivering exceptional products and building strong relationships with our retail partners. When you stock our treats, you’re offering pet parents a solution they can trust for their furry companions.

Contact us for our full list of current and upcoming products.

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